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PixelPEC

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producing extraordinary content since 2014    

Porsche PK Opener

client

Copyright Communications on behalf of Porsche AG

briefing

For the Porsche AG press conference at the Geneva Motor Show 2019, a short and concise opener was to be created. It was important to only hint at the new Porsche Taycan and not give too much away in order to whet the appetite for more. In addition, electric mobility and sportiness were to be emphasised and combined in the trailer.

implementation

The film was customised for the LED of the exhibition stand and created in full CGI, incorporating architectural details into the design. The 3D animation was realised in Cinema4D, the compositing and finishing in Adobe After Effects.

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