PixelPEC
Historical Museum Frankfurt
client
Trikno AG
briefing
“Swiss Made” was a surefire success for long enough. Today, quality and precision must be actively experienced – before the machine even starts running.
TRIKNO AG stands for Swiss precision engineering at the highest level. But global markets, new competitors, and changing purchasing decision-making processes present even established manufacturers with a new challenge: quality alone is no longer enough. It must be made visible, tangible, and marketable. For interpack 2026 –the world’s leading trade fair for packaging machinery – we produced a series of high-quality 3D product films for Trikno that capture complex machine technology in a nutshell: technically precise, visually compelling, and sales-effective.
implementation
Every production project began with an intensive technical briefing phase conducted in collaboration with the TRIKNO team: the operating principles, key sales messages, and specific selling points of each machine were identified and translated into a visual narrative. Building on this foundation, 3D models were created using photorealistic materials and precise cutaway views, making it possible for the first time to fully reveal the inner workings of the machines.
Material flows, piston movements, and dosing processes were rendered as clean, easy-to-understand animations – complex enough to be convincing, yet clear enough to be understood immediately. The project was completed with multilingual text animations and the preparation of export files for trade show displays, websites, and sales presentations.
01 – Omega One-Shot
“One-Shot” means that the chocolate shell and filling are poured simultaneously in a single step – precisely measured, consistent, and cost-effective. The video makes this process transparent: from the hopper to the plunger to the finished chocolate. Animated cross-sections reveal what remains hidden in conventional machines. This builds trust – and provides compelling selling points.
02 – Coldpress
The Coldpres system ensures gentle processing of temperature-sensitive ingredients while maintaining the highest level of dimensional accuracy. The film visualizes the process inside the machine – where no camera can reach. Cutaway animations reveal the mechanism, and material flows are depicted as animated simulations. The result: a sales tool that communicates technical superiority without the need for a data sheet.
03 – Standard-Piston & Nut-Piston
Two piston systems, two applications, one unified presentation. The standard piston delivers maximum dosing accuracy from 0.001 to 320g – the nut piston enables the processing of inclusions with a content of up to 40%, such as whole nuts or dried fruit. The comparison video brings both technologies to life and positions TRIKNO as the specialist for every application. Quick product changes, clean molds, no excess – this isn’t just claimed, it’s demonstrated.
Standard-Piston
Nut-Piston
Why Product Videos Are a Sales Strategy Today
Today, buyers of capital goods conduct their own research – often, the decision has already been made before the sales team even gets involved. A compelling product video serves as that first handshake: it explains, persuades, and qualifies the lead before a human even speaks. Especially for machines whose competitive advantage lies in their inner workings – in tolerances, material flows, and cycle rates – 3D animation is the only medium that makes the invisible visible. A data sheet lists specifications. A video shows why they matter.
“Swiss Made” is a promise. A shaky trade show video or generic rendering undermines that promise in seconds. High-quality visualization isn’t just window dressing – it’s about consistency. The quality of the video must match the quality of the machine.
