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Deutsche Rentenversicherung


Deutsche Rentenversicherung on behalf of wdv Gesellschaft für Medien & Kommunikation mbH & Co. OHG


The explanatory video is aimed at those insured with the German Pension Insurance and introduces them to the"Flexi-Rente" - a new pension model from the DRV. The aim was to present the "dry" topic of pensions in a fresh and appealing way through animation and to show future pensioners the various possible combinations and advantages of the new pension model. To this end, the explanatory video follows a protagonist who goes through all the stages from the status quo as a prospective pensioner to personal advice at the DRV and the individual pension model.


Initially, the task was to develop a protagonist who is recognizable both as a young woman in her mid-30s and as an aspiring retiree in her early 60s. To optimally discuss the content of the individual scenes with the client, we created a detailed storyboard, which was revised into an animatic based on the client's feedback. The animatic already included the voice recordings and showed how much time was available for each scene.

making of 

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