PixelPEC
FEANIX – ILA 2026
about the project
Client: mac brand spaces | Diehl
briefing
Exhibition film and LED display for the Diehl booth at ILA 2026 – Presentation of the FEANIX guided missile as a spatial installation combining a physical replica and a large-format digital film.
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implementation
FEANIX is not yet a finished product – and that was precisely the starting point. No demonstration, no traditional product presentation. Instead: a film that shows what a concept can envision, achieve, and represent.
For the Diehl booth at ILA 2026, we developed a looping film for a 3.5 × 3.5-meter LED wall. Directly in front of it, suspended at a height of approximately 1.5 meters, was a full-scale physical replica of FEANIX – positioned horizontally, floating freely in space. The film and the object formed a single entity: the replica gave the concept a physical form, while the film lent it depth, meaning, and movement. Viewers stood in front of the object and simultaneously saw what lay behind it.
Look development
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The visual concept follows a clear narrative structure: The film begins not with the product, but with the idea behind it. From a nearly empty frame, delicate construction lines emerge – a technical drawing that creates itself. Then comes the reveal: The FEANIX materializes as a sculptural form – smooth, angular, dark – exuding a calm that radiates control. From this point on, the loop unfolds across five thematic chapters – Multi Domain, Swarm & Team, Sensors, Networking, and Autonomy & Intelligence – which weave seamlessly into one another and further enhance the floating object with each level.
The visual language ranges from technical drawings to digital sculpture: delicate UI fragments, concentric structures, kinetic typography, glitch-like data patterns. Subtle text and information blocks appear only at the moment of each visual highlight – concise, precise, a single word. The use of color is deliberately restrained: deep black as the background, cool gray and metallic tones for the missile, nuanced colors in the data layers – always subordinate to the content, never an end in itself.
In the end, the image dissolves. Back to the line. Back to the idea. The loop begins anew.
