PixelPEC
Amore Mio
CGAI Advertising
about the project
Client: Runway
Target audience: AI Community
Production: CGAI
briefing
In the soft glow of a refrigerator, a bored carrot boy spends his days in the vegetable drawer – until she rolls in: the potato lady of his dreams!
A romantic short comedy about the attraction of opposites and proof that love finds a way even in the coldest corner.
The Competition
For Runway’s international “Another Big Ad Contest,” we created a fictional advertising clip that served as a testing ground for a central question in our practice:
How can a production pipeline that is entirely AI-supported – from image generation to AI-based animation to sound design – be designed in such a way that it remains creatively controllable, rather than allowing the tool to take control of the creative process?
Generative image and video models take on specific tasks that are traditionally performed manually – such as implementing animation principles like secondary animation or squash and stretch. However, they remain embedded within a curated sequence of prompt development, image selection, post-processing, and traditional editing.
Charactersheet: Karotten-Boy
With his arms casually crossed, narrow, half-closed eyes, and a smug grin, he’s the cool dude in the fridge: lanky, aloof, and – thanks to his wildly sticking-out green mop of hair – always just a touch too laid-back for the situation.
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Hybrid Production:
Plump, soft, and with big, sparkling eyes, she looks like a potato-shaped Venus. No wonder, then, that Carrot Boy falls in love with her right away.
Over 16.000 Views
With thousands of entries from all over the world and only 15 winners, the competition was extremely fierce (and talented).
In the end, our entry unfortunately didn’t quite make it onto the winners’ podium, but on Instagram alone, our spot garnered over 16,000 views.
For us, this project demonstrates once again what we mean by “AI-powered workflows”: Gen AI isn’t about replacing creative decisions with automation, but rather expanding them with new, curatable tools.
